 In a landmark announcement, Harley-Davidson, the only major U.S.-based manufacturer of motorcycles, has signed an exclusive, multi-tiered sponsorship package with NHRA that includes designation as the Official Motorcycle of NHRA, title sponsorship of the popular NHRA Sportsman Motorcycle Series and an extraordinary promotion that will provide NHRA fans the chance to win Harley-Davidson motorcycles, it was announced today by officials of the world's largest motorsports organization.
In the multi-year agreement, the first of its kind for Harley-Davidson, the official status provides Harley-Davidson the opportunity to utilize the NHRA logo in advertising and promotional campaigns. Through the official program, Harley-Davidson also will receive signage at all national events, and will be featured in many NHRA-driven marketing initiatives. |
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